Introducing the BurdaStyle x Brother Look Book

June 13, 2016By Diana MaliqiArticles, Garment, Sewing 5 Comments Opinion by Paid Consultant

First let me take a moment to introduce myself.. My name is Diana Maliqi and it is a pleasure to be a guest blogger here on the Stitching Sewcial and an honor to meet you.

I view sewing and embroidery as an art form and appreciate the fact that our machines at Brother, are used as vehicles for creativity. Prior to joining Brother I was a retail manager for one of America’s largest retail chain stores and was fortunate enough to observe consumer behavior at the store level. I’ve always had an interest in fashion, not because of its superficial nature, but because of its link to psychology.

How many times has your outfit changed your mood or behavior? We all have that one outfit that makes us feel confident, as if we could conquer the world. This was very evident to me as I helped hundreds of women find their perfect outfits. I witnessed their transformative moments as they stood in front of the dressing room mirrors, held their heads up high, put their hands on their hips and said “Wow! I feel amazing in this.” Personally, I think that this is what fashion is all about; self-expression & self-confidence.

BurdaStyle-Lookbook-CoverPart of my responsibility here at Brother, is to manage our Brother Loves Fashion initiatives which encompass our partnership with the Project Runway series and many other projects that help reinforce our connection to fashion. I am fortunate to introduce our latest project with BurdaStyle titled ‘Runway to Reality Look Book!’ The talented team at BurdaStyle was wonderful to work with and enthusiastic about our machines.

Being fascinated by the topic of ‘accessible luxury’, this project is one of my favorites as I appreciate most brands shift in aiming wide rather than high. While some luxury brands are focusing on targeting a wider range of shoppers, there are still many companies that adhere to their luxury price tags and their niche markets. Brother and BurdaStyle have created an alternative solution to attaining luxury fashion… Make it yourself!

Have you ever seen an outfit that you absolutely loved but had to let pass you by because of its price? Honestly, this happens to me all the time.

I personally default to three options while assessing the value of an expensive purchase. First, I utilize my basic math skills (thank you calculator) total cost/number of months to pay it off and interest rate on my credit card. Second, wait for a sale, but of course schedule regular visits to see if anyone else bought it. And lastly, and more often than not, let it go! If it comes back to me it’s mine forever! I think it’s safe to say that high fashion or even quality fashion comes at a high cost and may not be accessible to everyone (minus Beyoncé).

What if there was a fourth option: Make it yourself! Now that’s a revelation!

We at Brother hold a special place in our hearts for the DIY community and value the art of garment making. We believe that fashion should be accessible to everyone; all you need is your perfect fabric, a well-made pattern, and a great sewing machine sprinkled in with a little bit of skill and creativity.

Brother and BurdaStyle have partnered together to further explore this idea of “Runway to Reality” with the debut of the Runway to Reality Look Book! This book shows you how to take styles seen on the fashion runway and create them using Brother sewing machines and BurdaStyle patterns. What could be better? PLUS this book contains TWO FREE BurdaSyle sewing patterns. Take a look at five favorite Runway looks and see how they were recreated with step by step instructions.

The look book is an inspiration to me and a reminder that fashion doesn’t always have to break the bank! It also gives a whole new meaning to accessible luxury; make something & feel amazing in it!

I encourage everyone to try creating one of these looks. I also request that you stand in front of your mirror, hold your head up high and tell yourself you look amazing!

Download theRunway to Reality Look Book

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  • Great if you can afford all three machines. Do you have any patterns you only have to use the sewing embroidery machine?

  • I have three Brother/Knitking knitting machines. I am glad to be able to put them to good use again. Thank you!

  • Thank you very much for the e-book and the added patterns. Great looks for young people – will share with my daughters

  • Good luck to your efforts. Sewing is a great way to express creativity. When I started sewing I struggled, gave up, came back to it and mastered it. Now I am into machine embroidery, embellishment, and the art/craft of sewing. I want to see this artistic medium past to the next generation. The raw materials are important, good affordable equipment, inspiring patterns and shared ideas. However, the fabrics are just as important. There used to be an abundance of retail fabric stores and textile suppliers. Too many have disappeared. People like to see an touch the fabrics, that’s what triggers a lot of ideas. I would suggest that when you are showcasing a designers work, also note where the fabrics came from, how much they cost, how they are cared for, etc. There is a tremendous interest in this. The Downton Abbey costume show is currently on tour across the US and drawing record numbers of visitors. (It’s coming to my home town Cincinnati in a couple of weeks.) One of the most difficult issues the shows face is keeping the viewers from touching the outfits. They want to see them up-close, feel them, and find out how they are constructed. I can see a lot of potential for tie-ins with this show and others, not just Project Runway.

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